Executive Leadership
Executive Leadership
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Availity - Bobbi Coluni
Bobbi Coluni
Chief Product Officer
Bobbi Coluni is Chief Product Officer and is responsible for product strategy, managing Availity’s product portfolio, and overseeing design, development, and launch of new products. With over 30 years of experience in healthcare product management, Bobbi has worked across the healthcare ecosystem with payers, providers, large employers, and government agencies to deliver solutions that improve healthcare delivery and administration. She has a passion for design thinking and creative problem solving to transform healthcare experiences.

Before joining Availity, Bobbi was Leader of Payer Product Management at IBM Watson Health, managing a portfolio of solutions that use data, analytics, and AI to boost quality, reduce costs, improve user experience, and reduce friction in healthcare. She previously served as Strategic Head of Product Management for Johnson & Johnson, developing digital health coaching solutions to support patients and members in staying healthy and managing chronic condition management. Bobbi has held leadership positions at Altarum Institute, Truven Health Analytics (Thomson Reuters), and Cerner Corporation.

Bobbi lives in Ann Arbor, Michigan, with her family and enjoys tennis, yoga, biking, and gardening. She volunteers in youth mentoring to help teens discover core values and aspirations.
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