Debunking 4 Multi-Payer Portal Migration Myths

For health plan professionals tasked with improving provider engagement, the tools and systems used to support these relationships can significantly impact success. Despite this understanding, common myths about the transition from an in-house provider portal to a multi-payer platform can make migration seem like a daunting task. Misconceptions ranging from fears of high costs to concerns about service disruptions lead organizations to avoid making the switch. As a result, many overlook the opportunity to transform their provider engagement efforts.

The good news? With the right planning and a trusted partner, migrating to a multi-payer portal is not just manageable—it’s a pathway towards achieving streamlined operations, improved efficiencies, and enhanced provider satisfaction. In this blog we’ll address the top four most pervasive migration myths around transitioning from an in-house provider portal to a multi-payer platform.

Myth 1

Transition Costs Are Too High

Many health plans assume that the financial burden surrounding portal migration will outweigh the benefits, making expense one of the biggest roadblocks to conversion. However, it has been found that a well-executed migration often results in significant cost savings over time due to reduced operational inefficiencies and the elimination of ongoing development costs tied to in-house systems.

Myth 2

Service Disruptions Will Alienate Providers

While concerns about workflow disruptions during the transition are valid, they can be mitigated with a phased implementation approach. Adopting a multi-payer portal can help minimize service disruptions, as many providers may already be members and familiar with its functionality. Additionally, partnering with an organization that conducts rigorous pre-launch testing and offers strong rollout support can be key to reducing impact. This includes comprehensive provider education through live training sessions, resource guides, and other support materials, aiming to ensure both the health plan and its providers are well-prepared for the transition.

Myth 3

Data Loss Is Inevitable

Health plans often worry about losing critical provider or member data during the migration process. However, modern migration tools prioritize data security and accuracy. Experienced technology partners have the know-how to safeguard this process, to keep data intact throughout the transition.

Myth 4

Loss of Control Over Portal Features

A switch to a multi-payer platform doesn’t mean sacrificing customization or functionality. Multi-payer provider portals deliver a high degree of flexibility, allowing health plans to maintain control over workflows and provider-facing features while leveraging a robust, shared infrastructure. They also offer health plans the ability to leverage an extended network and platform for improved provider collaboration.

Key Takeaways

The migration process from an in-house provider portal to a multi-payer platform doesn’t have to be overwhelming. By adopting effective change management strategies and partnering with an experienced technology partner like Availity, health plans may enjoy a smooth transition that drives long-term value for providers and members alike.

Want to learn more? Stay tuned for the next blog in this series, which will dive deeper into the financial and operational benefits of switching to a multi-payer portal. The article will illustrate the ROI of moving to a multi-payer portal including estimated dollar savings and how they can be reinvested. It will also highlight lessons learned from the migration to Availity Essentials™ multi-payer portal by one of the largest health insurance plans in the South. Leveraging Availity, the health plan overcame technical and operational challenges to transition to electronic claims submission, resulting in reduced costs, improved provider satisfaction, and streamlined operations.

Don’t miss the first blog in the series, “The Four Hidden Pitfalls of In-House Provider Portals Every Health Plan Should Know,” to discover the limitations of in-house provider portals. Contact us today to explore how Availity can simplify your portal migration.

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Debunking 4 Multi-Payer Portal Migration Myths

Transition Costs Are Too High

Service Disruptions Will Alienate Providers

Data Loss Is Inevitable

Loss of Control Over Portal Features

Key Takeaways

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